You already know this, but...on the Ramen Project Page itself (buried below all the "Back this Project" links) is a "How It Works" sections that seems to contain exactly the information the Peeker was looking for (I watched the video, and he must have said "how does this work" or some variation of that 5 or 6 times)

Why not just put that (or a link directly to that section) somewhere prominent on the home page?