This happens almost 100% of the time with product updates. You are taken to a page that says "We have released version 3.1.5 of Gizmo. Download it here." with not even a hint of what Gizmo is.

Updates and bugreports are two communications I specifically had in mind when writing my "Tell me what the fuck it is EVERY GODDAMNED TIME YOU COMMUNICATE ABOUT THE PRODUCT" above. Major peeve.

Well obviously Giz.mo giz's your mo's. Update 3.1.5 is going to completely upend the status quo, it is so disruptive & social.

Edit: The downvotes are making me giggle like a small child. Do I have a problem?

You're not alone. I find an awful lot (a majority?) of look-at-this HN posts to be nearly incomprehensible.

Yeah, especially if you think your blog post will get submitted to HN or reddit or TechCrunch... assume that nobody knows what your company does! Those that do will just skip over it, and those of us that don't will now know and everyone's happy.