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There are metrics and then their are metrics. If a new design causes the amount of money the company makes to go down... then its not a 'good' design by business standards.

And its more rational to say here are concrete numbers clearly affecting the bottomline vs well our 5 experts think this design is better so we are sticking with it.




There can be a difference between good design that users prefer vs. good design that aligns with business goals.




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