> "I think that is about the only feasible way to do it."
It may be the only way to do it very quickly. Most companies don't just go viral on day 1, they work very hard to get customers. Some times advertising makes sense, other times it doesn't, but it's certainly not the only option.
I still have to disagree. You don't have to look far (patio11's Bingo Card Creator) to find single-founder businesses that reached level of success without going viral. (I suppose this all depends on your definition of viral, too.)
Yes you're right - he seems to be using adsense to drive traffic. I guess if adsense didn't work for small businesses, google wouldn't be making the money they do :)
It may be the only way to do it very quickly. Most companies don't just go viral on day 1, they work very hard to get customers. Some times advertising makes sense, other times it doesn't, but it's certainly not the only option.