Good observation. This is more apparent if you switch to decimal notation, (For want of a better term. I'm sure there's a name for it, I just don't know what to call the decimal point when you're talking about binary. Surely "decimal" point is wrong.)
I got the idea for this post from something I first saw on reddit/r/math earlier this week, but I also so it here on HN (you might recognize the first proof), so I thought I'd submit this here also. Hope you like it.
What made the 1/4 + 1/16 + 1/256... = 1/3 that was posted earlier this week so good was that it did not use numeric labeling, but purely visual content to make its point. If you could figure out a way to graphically represent what is now labeled, it'd be a complete success.