They would not pay because by and large the content on the sites in question is available elsewhere in one form or another for free.
That doesn't indicate that the readership are "freeloaders" (which implies they're somehow taking advantage of the newspapers generosity) — that's people deciding they'd rather not give away their money.
It's a value proposition - the newspapers who do not make money on the web do not offer something unique to their readership and hence their advertisers.
That doesn't indicate that the readership are "freeloaders" (which implies they're somehow taking advantage of the newspapers generosity) — that's people deciding they'd rather not give away their money.
It's a value proposition - the newspapers who do not make money on the web do not offer something unique to their readership and hence their advertisers.