This looks really interesting and something we could use. However, I'm unsure about the monthly pricing structure. It seems like we would use this every time we have something newsworthy to announce which could be once every couple of months at best. So a fee per pitch would be more in line with how the service would be utilized. Admittedly I know very little about how PR works. Why would I use this on a monthly basis? Congrats on launching!
We're trying to help startups think about PR as not being transactional in nature, but more of an ongoing process. We don't want you to necessarily bunch up your pitches, but to build relationships with reporters.
To that end, the paid service comes with an editorial calendar to help find press opportunities you may be perfect for, but are not aware of. For instance, if Forbes or Inc. has a special section on startups in July, we'll let you know now because they are planning the articles in a few weeks. We hope to show ongoing value to that you stay with us month to month.
