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I'm on Android, but you point seems to mesh with what I've come to like about Facebook's mobile strategy lately. Instead of trying to jam every single feature into a single Facebook App, FB is releasing different apps the serve niche functions, and allowing users to use the products (and, with Paper, the interface) that work for them.

Personally, I don't have the Facebook app on my phone. The only FB app I use regularly is Messenger, which works well because everyone I know is on it. I also use Facebook for finding reading material and following the News, and so Paper looks really nice and I'm eagerly anticipating its arrival on Android.

A lot of people deride Facebook for over-complicating their app strategy, but I really don't see the problem. Facebook is allowing users pick and choose the functions that matter to them. I wish other companies would take this approach.




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