Apteron in Greek (Άπτερον), the one with no wings. Other things being equal, maybe they should go with something else :)

On the other hand, that's what we could call them if they were as successful as the Itanic.

Wait, where are these names taken from? Neither Opteron of Apteron turned up anything...?

How about "Opterarm"? :-)

Armteron?

Armatron?

http://www.theoldrobots.com/armatron1.html

armterarm?

arminator (ARM+Terminator) ^_^

Some internal bureaucrat would of course swat this down if it gained momentum, but if I was building a low cost mid grade datacenter I would buy them.

I agree it could be a point of confusion, but anyone buying an Opteron would probably be looking at the CPU specs anyways.

Fair point and some excellent alternatives been mooted.

I think AMD are positioning this for the server market (though would love a nice cheap desktop with this chip. With that they are levridging there only real asset in branding and I feel it will not water down but help the Opteron range live on, given they are moving away from the x86 area.

Maybe they should call it "Letniuoywercs" I don't know how to pronounce it either :-)

I agree that re-using the name is bad mojo from a marketing perspective, too many people will be caught off guard by the lack of compatibility with the x86 chip set.

Unless non-x86 desktop PCs become mainstream in the consumer market, I don't think there is much risk of confusion. The channels will be completely different and I don't think it will be easy to buy a motherboard with an Opteron A anytime soon.