Hmmm. It really depends on the product/customer. The big thing here is that you don't have to have a perfect pricing strategy out of the gate (or ever); it's iterative.
Look at the Hootsuite example for instance - at this point with 8 million users they should really have more than one plan because there are several different personas in the mix.
Buffer on the other hand had a mono-price schema for a long time, because they wanted the simplicity while they were getting traction (to your point). Now that they're solid, they've been iterating the product and the pricing into their business plan.
Big points:
- Each customer persona = a pricing tier
- Price based on the customer willingness to pay = talk to them about pricing
- Iterate - your pricing should change as your product and customer do
Look at the Hootsuite example for instance - at this point with 8 million users they should really have more than one plan because there are several different personas in the mix.
Buffer on the other hand had a mono-price schema for a long time, because they wanted the simplicity while they were getting traction (to your point). Now that they're solid, they've been iterating the product and the pricing into their business plan.
Big points:
- Each customer persona = a pricing tier - Price based on the customer willingness to pay = talk to them about pricing - Iterate - your pricing should change as your product and customer do