By paying more for it than all you can eat for $8/month on Netflix. Want a brand new movie that just came out on DVD via streaming tonight? Pony up and pay $15 to buy it digitally, or $8 to rent it via on demand etc.

IE: Brand new content is more expensive and always will be.

He didn't say why, he said how. Do you know somewhere I can pay $15 to download or stream new release movies?

I just looked at a random new release DVD - "We're The Millers" - in iTunes in Australia (the only one of the above options that seems available to us downunder) and the buy price (HD movie) of $29.99 is more expensive than the physical disc from a local retailer: http://www.jbhifionline.com.au/dvd/newreleasedvd.htm ($24.98)

$6.99 rent price is substantially cheaper if you only want to watch it once though I guess.

Not sure if GP meant "new release movie" as in still in cinemas as opposed to "new release DVD"

To take this further... Why are we stuck in this business model?