On the other hand, they have to resort to writing it in X and probably having a smaller and more expensive pool of talent to pull from. Not to mention, it may have never been a product to begin with or come to fruition fast enough under a different language. I guess everyone should be writing in C, in the event they get to Facebook scale where the economies tip towards running in a faster runtime? Oh wait, there are plenty of C haters, too; let's go shopping!