If you guys want an unorthodox approach to blogging, check out my friends' platform - http://newhive.com - they are like MySpace meets Tumblr meets MS Paint :) There's been some cool, albeit very "unique" content published on their site.
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I loaded the page and scrolled for half a second, and noticed it was slow. Developer Tools shows 109 requests, 23,023kb, 46.13 seconds.
Perhaps I could offer your friends some unsolicited advice that in order for their website to scale, they should focus on reducing the number of HTTP requests and increase image compression, as a start. =)
