For those who miss it, the post links to this good TED talk on "How to grow fresh air:

http://www.ted.com/talks/kamal_meattle_on_how_to_grow_your_o...

I think it's a great idea. "reducing noise" is taking it a little far though. They need to target this at Western companies with locations in popular and polluted areas (Shanghai, Beijing, Gurgaon, ...)