This is a matter of taste of course, but I found those Apple ads somewhat playful and amusing. Perhaps I didn't see them all and some were harsher?
But this Microsoft campaign just feels like a political attack ad, bitter and cynical. I'm disappointed in Microsoft for doing it, and I think it's just going to help Google by making Microsoft look bad.
I tend to agree with you, but there are some differences:
A) Most of the "Mac vs PC" ads focused on showcasing ways Apple products were superior to Microsoft ones [1]. This isn't universally true though [2]. Regardless, that strategy is better than showing people break dance with your tablets.
B) The "Scroogled" campaign has a different, more aggressive tone to it. The whimsical background music in the Apple ads don't come across as forcefully as the term "Scroogled" does. I suspect this tone is more off-putting.
What about the "Internet Exploder"(that term is true). Microsoft has taken it's fare share of insulting and I don't believe calling things "Scroogled" made by Google are far from the truth. It is funny because it is true, they are using some great coding, marketing and anything else under the sun to screw us or at least the competition (we as consumers will pay soon enough). We all know this. They have great products, but that is NOT a typical laptop, it is a glorified Search Engine. I personally have insulted Microsoft products a lot in my time, but you have to admit, they are getting scroogled by many of these hyped up minimalist products, that do not offer half of what a PC, MAC or *nix (Ubuntu/Mint) can give you.
