Most of this sounds absolutely useless. I mean, we could spend all day coming up with statistical hypotheses like:

"People who drink Folgers' coffee are more likely to be psychopaths"

"People who drive red cars are more likely to be psychopaths"

"People who eat out every 3rd Sunday of the month on leap years are more likely to be psychopaths"

...and we wouldn't be any smarter for it. Aren't there any more useful ways to show off your analytics platform?