Additionally, the article cites Yahoo!'s threatened display-ad model. Aside from the intangibles of grabbing all of the users of a property that is not only large, but young, vital, and growing, -Tumblr creates content. Yahoo! Places ads on content. Tumbler made sense on a few different levels at least.
You don't get rich by writing a lot of checks. Also, a hedgie-third of the board just skipped town, so there's three guesses as to who the "one source" is.
The Board approved that decision, so I'm confused why there's buyer's remorse.