The point he is making is that the Model S has an "old-money" vibe to it. A lot of expensive cars have a "bling bling" style designed to grab attention and promote themselves as status symbols.
The Model S doesn't have to stand out from competitors on its ability to be a status symbol through superior/unique styling. It instead stands out through performance, reliability, refinement, and energy source.
Old money was buying a new Mercedes, Lincoln, or Cadillac and keeping it 10-20 years. Tesla is promoting the keep it three years mentality. Old money hated the new luxury car depreciation hit and would amortize it over many years in a car with classic styling that would not look dated years later.
The Model S doesn't have to stand out from competitors on its ability to be a status symbol through superior/unique styling. It instead stands out through performance, reliability, refinement, and energy source.