If the (potential) customer doesn't feel it's a big enough win for the price being asked, they can used their expenditure budget elsewhere to what they perceive to be a bigger gain.
If the price being asked is greater than the cost they are willing to bear, it's up to the (potential) consumers to reassess their priorities within their means.
If the (potential) customer doesn't feel it's a big enough win for the price being asked, they can used their expenditure budget elsewhere to what they perceive to be a bigger gain.
If the price being asked is greater than the cost they are willing to bear, it's up to the (potential) consumers to reassess their priorities within their means.