To me the major difference is that the 'crazy ones' commercial makes you feel inspired whether or not you like Apple at all. It gives a sense of, maybe these people feel the way I do and I want to be a part of that group.

The new ads, to me, come across as pretentious. My GF and I watched the new ad recently when it was on TV and when it was done she just said "I don't get it", with no prompting from me.

The new ad just reeks of 'look how cool we are, you arent this cool'