I don't think that's the case. Their documentary is on crowdfunders, not scams. The unraveled the scam because of the documentary and being mentioned by Kobe Red (though the publicity certainly is helping)

The link at the bottom of the content is:

"Please consider backing us on Kickstarter so that we can share more this story and 99% of crowdfunding stories that will inspire you."

I do understand that the scam isn't the focus of the documentary, I just find it ironic financing a movie about crowdfunding through crowdfunding.