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Microsoft: "Your Privacy is Our Priority"[1]

I know the advert is based around Internet Explorer rather than Microsoft as a wider organization, but that level of misleading advertising has to be in breach of trading standards (in the UK our trading standards laws are pretty strict).

[1] https://www.youtube.com/watch?v=bt51MWll1oY




In fairness to them, with that strapline they're not saying what about "Your Privacy" is a priority...


While that argument might stand up in court, Trading Standards and ASA (Advertising Standards Authority) do take misleading consumers as seriously as outright lies.

The real question is whether they consider the PRISM leaks as evidence to challenge the tag line. Given the secrecy of the operation and Microsoft's denials, it the standards authorities might consider that evidence too much as hearsay to take definitive action.


Thanks, I feel like an idiot now.




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