What's the problem with most traffic being unencrypted? If you have something in particular that you want hidden, it's possible to make sure that it gets hid. What more do you need?
Exactly. They may not know what you're hiding, but if they see small portions of your internet traffic are encrypted using a scheme very different from your regular traffic, flags are raised. Then it's simply a matter of sending an NSL to whoever they need to in order to get the content of the message.