To answer your question, in some training/reinforcement circles, the answer to the question of what to do when what behavior you are seeking doesn't occur is nothing at all.
It covers the types of operant conditioning with definitions. From this article, you can blast off into tons of reading. Read carefully - these are holy topics to some writers and they will carefully shape their message to support their viewpoints.
Economic or "jail" punishments aren't suitable in many cases when it comes to kids.