"Even Google fails this - their pathological cuteness and lame humor comes off as contrived. It's not funny. It's irritating."

Really? That's odd because I quite enjoy it.

I don't know the people who run the blog or how they select posts for it, but I'd imagine it is pretty informal. Surely there is a tough quality gate right right before pressing "post", but other than that, the posts seem quite genuine. The personality is very much inline with my brief experiences working for Google.