I have mixed feelings about this. Looking at Yahoo's balance sheet, it's 100% of its cash equivalents and 25% of its current assets.
On one other hand, the strategic value could be valuable:
* Product team that understands the uniqueness of creative community (focus on reblogging, photo blogging, media focus)
* Retention of creator community/teen community and its long term SEO potential
* An audience that probably provides augmentation to Yahoo's total sites and probably adds unique users on a de-dup basis
* There's also the viability of monetizing it the way Twitter/YouTube has monetized by carefully monetizing the users will not pissing off the community
On the other hand:
* Yahoo doesn't have a good track record of internal executives working with acquisitions
* They are still at the stage where their M&A integration is probably nascent (sales/marketing integration, executive alignment, OKR alignment)
Hard for me to make an opinion of this, but it is risky give Yahoo's balance sheet.
On one other hand, the strategic value could be valuable: * Product team that understands the uniqueness of creative community (focus on reblogging, photo blogging, media focus) * Retention of creator community/teen community and its long term SEO potential * An audience that probably provides augmentation to Yahoo's total sites and probably adds unique users on a de-dup basis * There's also the viability of monetizing it the way Twitter/YouTube has monetized by carefully monetizing the users will not pissing off the community
On the other hand: * Yahoo doesn't have a good track record of internal executives working with acquisitions * They are still at the stage where their M&A integration is probably nascent (sales/marketing integration, executive alignment, OKR alignment)
Hard for me to make an opinion of this, but it is risky give Yahoo's balance sheet.