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> Dr. Post, who has conducted some informal taste tests, said that even without any fat, the tissue “tastes reasonably good.”

I feel like the lesson of Tesla is that the way to sell new technology is to make it better than the status quo in some way. "It's reasonably good" will sell to a few environmentally-conscious people, but it's better if something is genuinely appealing in some way other than ethics.

It's easier to sell the carrot than the stick.




Yeah, but Tesla didn't invent the first electric vehicle. As he said, it's a proof of concept. Besides, the taste is probably less of a concern than the price tag at this point.


It's not going to taste all that great until there's fat embedded in the meat. In the long term, presumably you can embed seasoning right in the middle, which could be really amazing.


Read The Innovators Solution (or Dilemma). There is more than one way to skin a cat.


Interesting choice of words given the subject.

In this case I guess you skin the cat by growing cat-meat in a dish, so you don't skin any cats.




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