Not in Spain, you'd need the 112 dispatcher to direct the kid. I thought about this as well, but I think the intent is to reach out to children who are being frequently abused and may not realize that abuse isn't normal; and maybe also reach out to children who know something is wrong but don't know who to call. I'm not sure if this ad is the most effective outreach available with this organization's budget, which I think is the real issue. (Although, doing PR on the ad seems to have been effective outreach)