Direct link to point in video: http://revision3.com/diggnation/safari4/#seek=1904:1960 (found this after I submitted)

I don't think he denounces it. If anything, his facial expression makes it seem like he had a 'Eureka!' moment.

Something along the lines of - 'this is exactly what I should be doing!'

Just a small note: it is Truveo.com NOT Trueveo.com. But yes the irony is delicious. It genuinely seems as though he does not notice how similar the technique is to the Digg Bar.

Ironically Truveo's iFrame is less shitty than Digg's--it doesn't always stay at the top.

to be fair that is framing content under the Trueveo name, as opposed to adding a "toolbar" at the top of the page.

Kinda, but really the logo at the top left of a page (generally) is the branding of a site. Plus to an unsuspecting user, it seems like the site is endorsing Digg.

At first I didn't mind the digg bar, but since working on a project which sometimes comes across digg bar links...quite simply I !#?*ing hate it. They've broken how the web works, now I need to specially parse the page to find the real link. The least they could do is change it so it only shows the Digg bar to user-agents that are from a well known browser, else just redirect to the real URL.

What they really should have done is check whether the user is an existing logged in Digg user, and only displayed the bar to those users. The bar is utterly irrelevant and intrusive for every other Internet user (this is without going into the ethics of what they're doing--just the interface/design decision they made).

*and who choose to have that feature enabled like the reddit toolbar which I find extremely useful and can't use reddit without.