Although this article is short on substance, I didn't know about this company or their story. This sort of thing gives me hope for the future of mankind. We've become a world dependent on inefficient big companies, but these guys have proven that there is refuge from the mess we have made.
I know we are very web-app centric here at Hacker News, but this just goes to show that the principals grown from hackers roots have applicability in other, even physical, domains. It seems kind of odd that software engineers are revolutionizing the world even without software. Who'd have guessed it?
Just think of how many parts of a normal person's day suck. These guys put some "Apple" and some "Whole Foods" into hand soap. Every boring product out there is vulnerable to a similar attack as consumer attitudes towards aesthetics and the environment change.
You know what? This time and this time only I'll play devil's advocate and say: I like how it looks on the page. The slideshow transitioned very quickly (I didn't stop to check if it was AJAX, but it was fast either way), and the click targets to progress were large enough that I got through it quickly and effectively.
I opened the article in a new tab to read it later. When I got around to reading it, it had apparently gone to the last slide automatically, and it made absolutely no sense to me. It doesn't look like a slideshow, so I just assumed that it was a poorly written article in which the author expected us to already know a lot of info that we couldn't have been expected to know. It makes a lot more sense coming back here to read the comments.
I know we are very web-app centric here at Hacker News, but this just goes to show that the principals grown from hackers roots have applicability in other, even physical, domains. It seems kind of odd that software engineers are revolutionizing the world even without software. Who'd have guessed it?