I agree that it's very difficult to change hiring attitudes to support open access publishing. I disagree that difficulty means it's a mistake to try.

Hiring/tenure attitudes can include respect for people who choose to avoid closed-access publishers. This doesn't punish people who continue to publish the old way. If done right, it only helps the careers of those who avoid closed journals.

By the way, I somewhat snarkily complained that your comment was snarky. That was hypocritical of me, at least in spirit. Sorry about that. I like non-snarky, straightforward comments.

I'm glad you're signed up at the cost of knowledge. My personal role in open access is mainly as the creator of that site.