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Yeah, I guess I'm not saying this refutes the book so much as I'm asking whether the principles in the book (like "the hedgehog concept") illustrate what went wrong with Circuit City.

You could level similar critiques against other GtG companies, like Abbott Labs or, hello? Fannie Mae.



I forgot that Fannie Mae was in there. Yikes. The analogy with In Search of Excellence is starting to look pretty convincing.

These are really just story books anyway.




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