These tactics are meant to make your life easier. Help you think less about things you dont need to think about, so you can get on with the more important things in your life.
As a consumer, I would much rather a company put the time and effort into making it EASIER for me to understand their value proposition.
It just seems foolish to me to build a product that solves a pain point and fail to make it as easy as possible for your customers to understand what you do and why they should buy it. If this means using a font that is easier on the eyes, or words that everyone can understand, what a waste it would be to make things harder for your prospects...
As a consumer, I would much rather a company put the time and effort into making it EASIER for me to understand their value proposition.
It just seems foolish to me to build a product that solves a pain point and fail to make it as easy as possible for your customers to understand what you do and why they should buy it. If this means using a font that is easier on the eyes, or words that everyone can understand, what a waste it would be to make things harder for your prospects...