Some of the tools in the article are enabling businesses to capture new types of data by making data collection & analysis cheaper and easier. For example, user interactions in an app. User interactions can happen hundreds of times per session, across thousands of devices.
Most businesses don't have to deal with those data sets, because they haven't had the opportunity to record that level of detail yet.
I think one of the most exciting things about "Big Data" (ugh, so buzzy) is that there are so many new opportunities for data gathering and analysis. Now that data storage is so much cheaper, we can record more stuff.
Full disclosure, I work at one of the companies in the list (Keen IO). We didn't know the article was coming out; not sure how they came up with the list or where they got the content (the description of what we do is a bit outdated).
Most businesses don't have to deal with those data sets, because they haven't had the opportunity to record that level of detail yet.
I think one of the most exciting things about "Big Data" (ugh, so buzzy) is that there are so many new opportunities for data gathering and analysis. Now that data storage is so much cheaper, we can record more stuff.
Full disclosure, I work at one of the companies in the list (Keen IO). We didn't know the article was coming out; not sure how they came up with the list or where they got the content (the description of what we do is a bit outdated).