This is a bit premature. The article points out that an announcement may be imminent but doesn't have any actual information on how to run Netflix on Ubuntu.
(But there is a tantalizing screenshot. I do believe it's possible, just not public yet.)
I'm not convinced this is that great. I'm happy for it, but it's something that's really only news for those who already use linux as their primary OS. If this was a native solution (a REAL native solution, not a patched, custom-compiled version of WINE), then I'd be converting my television box to ubuntu right now, but it's not. It's still just a hack. Netflix needs to be convinced to stop using windows/osx-only code in their player, so that everyone can use it.
(But there is a tantalizing screenshot. I do believe it's possible, just not public yet.)