It would have been super easy to call them jackasses, ass hats, etc. But, these guys took the high road, linked their site (driving traffic), and even called them rad.
Thank you for the support guys. It is definitely a hard thing to experience -- the first reaction was definitely profoundly 'fuck' followed by 'this sucksssss'.
but at the end of the day, these guys have spent a long time building an incredible company, their designs are really awesome, and everything from their videos to their site design just screams 'rad'.
We're really stoked to build a company the way we want to.. making the decisions we feel are right. Yvon Chouinard wrote a book called 'Let My People Go Surfing' that was really inspirational to us.
It would have been super easy to call them jackasses, ass hats, etc. But, these guys took the high road, linked their site (driving traffic), and even called them rad.
Props to these guys.