Ah, the ambiguities of the English tongue and the unaware non-native speakers that get ensnared by them!
Anyway, I hope the intended meaning gets through and it was also a case of "shit, people, we need to be on this thing!". So they made us support new services as gas makes a car run, and they also made us do it as a madman makes Sandra Bullock go over 50 mph.
Disclaimer(s): I wrote the original post and I had some beers.
This is an awesome anecdote. If anyone is in the process of building an open REST API for their company right now, shoot me an email. We'd love to help kick-start your platform.
Maybe "How Zapier allowed us to support a hundred new services in half an hour"?