Loved the article. Going to school during the internet bubble, I heard most of these a lot. People want the independent business lifestyle, but don't spend more than 90 seconds thinking of the business idea. Then they convince themselves on the concept by how much they'll enjoy the lifestyle, not how viable the business idea is.
Hence the lack of analysis on if the business has been tried before, has current competitors, or what your costs per product would be comparatively.
> Then they convince themselves on the concept by how much they'll enjoy the lifestyle, not how viable the business idea is.
On the other hand, if you don't price out the lifestyle you want (in terms of money and time), then you have no metric to determine whether a given business will be viable for you.
Hence the lack of analysis on if the business has been tried before, has current competitors, or what your costs per product would be comparatively.