It took A-G-E-S. Since we have bootstrapped for the last 3 years (only just took some seed money) we don't have the cash to pay our way in like most suppliers. Back then I had already got Prof Espie on board (he and I are the co-Founders) after his techniques had cured my insomnia. Since he is a world-leading expert the Boots Innovation Centre attended one of his seminars, and that prompted the first conversation, whilst we were still at planning stage. But since then it's been a very long road, talking to literally hundreds of people and outlasting team after team of buyers and marketing folk...the only approach with someone like Boots is to build a partnership, but that takes time if you don't have money.
