Yes, I don't know why they bother showing the phone turned off anymore. They all look the same.
The materials might be different, and that's where a lot of companies go wrong. The Pixel 10 uses polished glass, which is too slippery. It slides off uneven surfaces and is harder to hold.
Maybe I'm old but no two phones today seem as different as e.g. Nokia 8800 was from Motorola Razr