"They" will make it cheaper. If you look at the cost of alcohol in developing countries, it can be wayWAY cheaper. The profit and tax margins are currently colossal, both of which can be changed by big booze.
You don't really need to compare to developing countries.
Making alcohol is not hard. It's not technically complicated, it's not dangerous, it's not capital intensive, it's not laborious, and the inputs are all cheap commodity goods.
If you went and bought a big barrel and some other equipment, you could make alcohol for literally pennies per can.
"They" will make it cheaper. If you look at the cost of alcohol in developing countries, it can be way WAY cheaper. The profit and tax margins are currently colossal, both of which can be changed by big booze.