The problem is that a lot of companies all want to sell those $10k+ purchases but then forgot that their products are actually useable to the "common man".
So they then lack any easy to see price overview or reasonable models for small dev teams or small companies. Demo's are not worth it for somebody going to spend a few hundreds, so you get often ignored.
What they then forgot that if you tie in a customer at the low end, that customer may grow and become a 10k customer down the line.
This is why companies need to get it in their stick skull, that you NEED fixed pricing for the folks that do not want personalized quotes (or the lovely no-response emails if asking for a quote as a single dev or "small" company).
And getting customers early on, even if they are not mass profit generators on their first purchase, are a good source of future money as people really do not change infrastructure or tooling without a good reason.
Seen a lot of good products, that we ignored because they lacked proper simplified pricing on their website. If its "contact us for pricing", its just like advertising "we do not want to deal with your poor ass" advertisement. So those customers go somewhere else, get a product they like and then grow. But then its too late / difficult as changing that customer to your product is 10x harder.
That presumes that it's worth the cost and headache to even serve you. It's called the long tail of small customers for a reason: you have a huge amount more customers to satisfy when combined they might be worth less than a single big customer.
A surprising amount of services are held together by duct tape and human hands.
So they then lack any easy to see price overview or reasonable models for small dev teams or small companies. Demo's are not worth it for somebody going to spend a few hundreds, so you get often ignored.
What they then forgot that if you tie in a customer at the low end, that customer may grow and become a 10k customer down the line.
This is why companies need to get it in their stick skull, that you NEED fixed pricing for the folks that do not want personalized quotes (or the lovely no-response emails if asking for a quote as a single dev or "small" company).
And getting customers early on, even if they are not mass profit generators on their first purchase, are a good source of future money as people really do not change infrastructure or tooling without a good reason.
Seen a lot of good products, that we ignored because they lacked proper simplified pricing on their website. If its "contact us for pricing", its just like advertising "we do not want to deal with your poor ass" advertisement. So those customers go somewhere else, get a product they like and then grow. But then its too late / difficult as changing that customer to your product is 10x harder.