> But the focus should be on how does Ferrari consistently keep such a large portion of the high end car market?
Formula 1
There is no other brands that has as much history in Formula 1 than Ferrari. McLaren is the second one in current constructors at 988 race entries but only started fairly recently (compared to Ferrari) to sell street cars, Lotus a distant 3rd one but hasn't been in formula 1 for the last 30years. Mercedes involvment in Formula 1 is fairly recent. In a way, FERRARI IS FORMULA 1 and FORMULA 1 IS FERRARI. Both need each other. Among other F1 teams and appart from Ferrari, McLaren and Mercedes, only Alpine Renault is fully involved and is definitely not in the luxury sports car market. In the case of Aston Martin it is really much more sponsoring/rebranding of a team than a real constructor as the Aston Martin team, formerly Racing Point, is running a Mercedes Engine. Appart from McLaren which is less known in the street there is simply no other brand like Ferrari in Formula 1. Here are some numbers according to Wikipedia:
_"Ferrari holds the record for the most Constructors' and Drivers' Championships won with sixteen and fifteen, respectively.[8][9] Ferrari also holds the record for the most wins by a constructor with 248,[10] the most pole positions with 253,[11] the most points with 10572,[12] and the most podiums with 834.[13] Ferrari has also entered more Grands Prix than any other constructor with 1114 entries and also maintains the record for the most Grand Prix starts with 1111.[14]"_
Formula 1
There is no other brands that has as much history in Formula 1 than Ferrari. McLaren is the second one in current constructors at 988 race entries but only started fairly recently (compared to Ferrari) to sell street cars, Lotus a distant 3rd one but hasn't been in formula 1 for the last 30years. Mercedes involvment in Formula 1 is fairly recent. In a way, FERRARI IS FORMULA 1 and FORMULA 1 IS FERRARI. Both need each other. Among other F1 teams and appart from Ferrari, McLaren and Mercedes, only Alpine Renault is fully involved and is definitely not in the luxury sports car market. In the case of Aston Martin it is really much more sponsoring/rebranding of a team than a real constructor as the Aston Martin team, formerly Racing Point, is running a Mercedes Engine. Appart from McLaren which is less known in the street there is simply no other brand like Ferrari in Formula 1. Here are some numbers according to Wikipedia:
_"Ferrari holds the record for the most Constructors' and Drivers' Championships won with sixteen and fifteen, respectively.[8][9] Ferrari also holds the record for the most wins by a constructor with 248,[10] the most pole positions with 253,[11] the most points with 10572,[12] and the most podiums with 834.[13] Ferrari has also entered more Grands Prix than any other constructor with 1114 entries and also maintains the record for the most Grand Prix starts with 1111.[14]"_
source with complete table of current and past constructors: https://en.wikipedia.org/wiki/List_of_Formula_One_constructo...
Alfa Roméo and Maserati used to be in the same if not better place than Ferrari in the early 50's. And their place in the luxury market constantly faded once they scaled down (being engine suppliers) then stopped their involvment in Grand Prix racing.