Honestly, it’s a genius marketing tactic. Despite the artificial scarcity, the company increases sales while not diluting the brand’s prestige.

If everyone was able to afford a Rolex or a 911, they wouldn’t be cool anymore because their unattainability is what makes them desirable.

That said, even if I could afford a GT3 RS or a Daytona, I would never play their stupid game to get one.