> When was the last time you saw an ad to buy a Bugatti Chiron?

Ads don't just have to be a photo on a billboard, though, or the entire thing of influencers wouldn't exist.

How many times has the Chiron been on Top Gear - I reckon at least three times (I can remember once in the Clarkson era and another time in the Harris/Le Blanc era; the magazine's had one at the Nürburgring at least once)? Sure Bugatti's letting them loose with a multi-million euro car out of the goodness of their hearts.

How come you know about the Bugatti Chiron? Did you even saw one for real in your life?

The simple fact that you (and me, and everyone else here) know about it show that people in marketing are doing their job.

I don't remember seeing an ad for a Bugatti Chiron, I am obviously not the target market, but I stumbled upon an ad for a private jet! Also other luxury cars and watches that make Rolex look like child toys. I was when I worked in a helicopter company and someone picked up a magazine from the showroom where customers get their helicopters delivered. The content was out of this world, I remember an article on the merits of private jets over travelling first class (I guess anything less is unthinkable), with purchase recommendations. So the ultra-rich get their ads too.