Increasingly, they (citizens on public transportation) use portable internet-enabled information devices. I would think that smartphones and Kindle readers would work well on a crowded subway. http://www.ilounge.com/gallery/iphone_asia/Tokyo-Subway-iPho...
Sakari Pitkänen, Global Editor-in-Chief of Metro International, has been appointed Vice President of Metro Interactive [...] "I believe a strong Internet presence is clearly important for the future of Metro."
The idea is to foster lifetime media-consumption. From the article:
That initiative appeared designed to assuage industry fears that young readers don't share the same appetite for print media that their parents and grandparents have, denting current and future revenues.
"The habit of reading the press is learned very young," Sarkozy said
It's the same reason why banks created special bank accounts with all kinds of perks for teenagers: they know at least X% of them will be life-long customers.
I'd never suspected, but I actually like this Sarkozy idea. Money going to fighting illiteracy and improving education is always a good thing.
