Say what you want of Bending Spoons, but they know what they're doing. They buy companies with a faithful user base that are losing money, and jack up prices to force the user base to show if they really are faithful. Then either they make money or they close the service, but it turns out it's the former more often than not.

For example, Evernote was losing money on server costs and after almost 20 years of existence did they really need a generous free tier to build up a user base? All that BS had to do for Evernote to make a profit was nerfing the free tier.