There are lots of pizza restaurants because people like to eat pizza. A percentage of people like Harry's sauce over Mario's (features), and another group likes Mario's service (support) over Lucia's decor (UI). Or, more commonly, maybe Lucia's was discovered first by a few customers, and they remain a customer out of habit or predictability. Many of these pizzeria's can get a slice of the big pie of people who like pizza and do fairly well.
A few month's ago, a local spa popped up down the street that let people float around in big tanks of salt water for an hour. It was revolutionary - my corner of Virginia had never seen anything like it. But people would generally rather eat pizza than float about in salt water, and so they ended up going out of business in just a few months.
A few month's ago, a local spa popped up down the street that let people float around in big tanks of salt water for an hour. It was revolutionary - my corner of Virginia had never seen anything like it. But people would generally rather eat pizza than float about in salt water, and so they ended up going out of business in just a few months.