I think it’s a symptom of how bad the democrats are. They can’t create a compelling message that people really care about. “I am a little better” just doesn’t cut it anymore
Conservatives won the election by complaining about Democrats, often lying about them. By being as insulting and offensive as possible. Elections in republican land are not won by being constructive and letting republicans lie and insult. That is how they were lost.
There should be a lot more and a lot louder complaining about conservatives.