The tie-break between producing better products and why some organisations get out competed even with better facilities and product fine-tuning is this, when starting out one should not think only of trying to change the world,if you have what it takes to be the great one,fine but a better approach is this, for every project,idea,invention etc try to find the utility delta of the state of the art in that field and how your product is going to affect the people under the curve. Your product may not change the world but it sure does make a lot of sense to start out from a well understood and occupied niche, and as we continue to transition to synthetic data these kind of planning will prove indispensable as products/brands get reinvented,replaced or legalese opaque reporting obfuscation gets the better part of our collective pretentious studies